Everyone knows that here — in our country — is not difficult to become a fashion designer; however it is a challenge to stand out and be noticed. Fashion is not about brands or labels but the persona showcasing them!
Sanam Chaudhri Fashion Designer
It’s the distinctive identity that each one of us needs to identify, adopt and sport with all its uniqueness. Sanam Chaudri-Sheikh helps you find that individuality and flaunt it as your exclusive style.
Bringing a unique blend of style to wardrobe, Sanam started her label in 2009 which stands for chickness and simplicity.
In a very short period of time, the ‘Textile Major’ got fame in the fashion lovers because she is the lady who gave new dimensions to the prêt line garnered attention for her designs.
Sanam Chaudhri fashion designer has a brilliant command over the techniques that how to play with the color pattern and design. She was named as the winner of the Best Dressed Female on the Red Carpet at the Lux Style Awards 2012.
A refreshing honest and upbeat approach to style, there would barely any one in the Pakistan fashion Industry who would be unknown of the name of Sanam Chaudhri as she is the first fashion designer who has introduced the Pakistan’s handicraft to the nation and international level in the fashion world.
Sanam graduated from the Indus Valley School of Art & Architecture with a BA in Textile Design. She started working as an interior designer for a reputable architectural firm to dabble in designing clothes on a very small scale and today her brand is known as one of the top fashion brands in Industry.
She started off her career off as an intern for Shamaeel Ansari to becoming a young interior designer at Asad Tareen and Naheed Mashooqullah; with mentors Zahir Rahimtoola and Maheen Khan, she entered the realms of retailing as well. Her work reflected her personality and, fittingly, her muse is one of her closest friends, Maheen Syed-Siddiki.
All the collections by Sanam Chaudhri fashion designer contain the fashion wear for the ladies of all ages. She knows how to make fun with the fashion and designing. Some of the pattern from her collection has made the other designer to think about those designs of the Pakistan’s pure cultural tradition about which they never think before.
Designer has been successfully showcased her collections in Singapore, London, and Dubai and introduced her unique style as a representative of Pakistan in the Middle East and far East. Sanam Chaudri fashion designer also started her journey from Middle and Far East countries where she introduced Pakistan’s embroidery stuff and handicraft clothing which was admired a lot.
In her recent collection she has introduced the African Tradition and culture to Pakistan which is admired by the viewers a lot and she did the same in Africa. This step made her a versatile stake holder of fashion in African Fashion industry.
The culture of Nigeria, Sierra Leone, Mali was the reflection of her creation and in some of her designed stuff she introduce Laos, Cambodia, Java and Bali through her lawn collection’s printing pattern. At Fashion Pakistan Week 3, her Western collection was colorful and edgy comprising of neon jumpsuits and dresses which stunned fashionistas.
She said about her own designing that, “My collection is for the bold sophisticate. Featuring both classic as well as upbeat pieces, there is something for every personality and age. One only needs to have personal flair and individual confidence to do an outfit justice.”
Her pret wear is available at leading multi-label stores in Karachi, Lahore, and Islamabad. Orders for formals can be placed via appointment. Sanam Chaudhri fashion designer has also an advice for the glamorous.pk that every women should have black trousers, white men tailored shirt and a pair of hot stilettos in her wardrobe.
Phone: (+92) (0) 321-243-4407
Address: Stocking at Labels Karachi | L’atelier Lahore and Islamabad | One by Ensemble, Karachi and Lahore | Fashion Pakistan Lounge, Lahore.